To Prepare for the Sale of Better PC Health
It’s hard work to sell a business. You realized how many things you need to get together and ready for the new owners. That is what I am working on now;. Not only am I seeing the things that I have done but the plans of things to do. It’s kind of cool and a little sad. Don’t misunderstand I have no regrets, I know for me I have other things to work on.
Coming soon to a blog and YouTube channel near you 😉
I have several irons in the fire and this all about getting irons out so I can get to the ones I really want to be working on. That is why soon I will be posting more about what is going on, and I will be producing more videos. In general, though I think I will be doing a better job of the things I work on and be able to give them more focus. In theory, this should allow me to my best work.
So in case you were wondering the sale of Better PC Health is here: https://flippa.com/7137327-betterpchealth-com
Yeah, you saw that right. Better PC Health is up for grabs. There are too many cool things about it that I am not using. The thing that drove me over the edge on it was something random that happened. I got the passing idea to call some schools and churches to see if they would be interested in a product that would lower IT costs allowing budgets more predictable.
The thing is they were very interested… Good news right?
In most cases, you call on people and get a straight, “no” or a very (seemingly kind) “maybe later”. But, the thing was they were really interested. This sounded like a great deal to them. Something I hadn’t considered but looked at later some of these schools were looking to hire IT people. It started to make sense. They need to control the budget and my product might allow them not to spend more than they need.
Now I felt great about this. I had found or seemingly found my missing market segment… However, as the days passed and I just tried to catch up on my existing work at other things I realized 2 things.
2 Things were Holding Me Back
First, I realized that inadvertently in an effort to make the money I need to survive I had moved on to other things. My baby got thrown out with the bath water at some point and I needed to do some rehab on it. My sales copy was (is) out of date. Videos I had planned on making never happened. Email autoresponders sit unfinished. The list of undone goes on.
Second, I realized that I had lost the passion that gave me an edge originally… I used to sit anxiously waiting for the newest release of tech news, the latest breakthrough, or the next big gadget. That ended years ago… Mostly around the time I got married and realized it was much more fun to hang out with someone cool like my wife.
Really along my journey, I found I liked building websites, having a hand in marketing, and ‘doing’ sales. I think I really knew that for much longer, but didn’t have the opportunities or more possibly know how to take advantage if I did.
Someone is going to get a deal
With a fully working support system. live chat, built-in email system (autoresponder system), and existing customers. Someone is going to get a deal.
Do you have issues with this? It’s crazy to think that I am talking about a situation where too much opportunity is causing stagnation…
Opportunity is Everywhere
I’m not bragging when I say this, but opportunity is everywhere. I think most people become immune to seeing it around them. Then there is another group completely that has the issue I have, I’m good at seeing the opportunity but not so good at picking which one to go with.
Every Opportunity Seems Damned Promising
Currently, everything I’m looking at seems awesome. Now I must admit from the time I started this post till now some of these opportunities feel more right than others, but the same problem persists because the ones that “feel right” are the hardest long shots of all of them.
Could I be too optimistic? I mean I certainly think it’s possible.
Breakdown of Current Opportunities
Hektech and Better PC Health – these seem somewhat obvious, but I have made some key changes in the last month to Hektech, and I have planned for months to do the Let’s Build a Business for Better PC Health. Growth is slow and in the future sometime I will explain some major problems I have. If you don’t know what Hektech and Better PC Health click the links of each to find out more
YouTube – This is really a small part of a bigger whole at this point, however, it could be a great opportunity. Right now I have my personal channel, Hektech, and BPCH along with another random channel that I have not done anything with but have plans to make some fun top 10 type videos on. YouTube does allow for people to make better than an average living but most of the people who are doing this have been on there for years and make high-quality videos.
Blogging – I have met a few people in the recent months that make more than you or I could possibly imagine from blogging… We are talking about over $100k monthly. I don’t think I write anything that could make that kind of money, but I could see myself doing that for sure.
Sherece’s Stores – Last on this list is Sherece’s stuff, Sherece.com and Baking Is My Yoga (Facebook and Website). We are looking at doing a Kickstarter for the latter and we already have Sherece.com running. I want to give her enough attention so that she can be successful as possible.
This leaves out the other people I am working with… It leaves out CL Harmon and The Mannford Reporter, it leaves out NJ and our planned PTA site, and at least 3 more people I can think of without trying!!!
How I Look at Each Opportunity
Well without trying to sound like some kind of nut (I likely do) I look at them damned optimistically. Hektech or Better PC Health could be extremely successful beyond the limits of “owning a freelance job”… wildly I am telling you. They are both businesses that have completely automatable systems. They could be staffed by people with minimal skill and they both would provide huge value for their customers.
YouTube, if you didn’t know it, creates millionaires. No Joke. Finding whatever it takes to make some videos that get to 1 million views monthly. I think I would only need 1 or 2 videos to do that monthly to live very well… I have heard many people get side gigs and other work from their YouTube videos, I do hope for that.
Blogging is one of those things I have always said I wanted to do, but just never really did the “right” way. People want to see consistent material of a certain quality.
Last on this list is my lovely wife’s stuff. She really has some stuff that looks like it has huge potential.
But I still Feel Stuck…
When it comes to BPCH and Hektech; I just can’t seem to figure out how to get it rolling like it should. I think that is the main reason I am doing the Let’s Build a Business on YouTube. Which brings me to my next point YouTube I see as a very long shot and not something I am banking on at all. It is kind of like blogging, however, maybe I can get it right this time around. I don’t expect to make any direct money from this. Much like YouTube, I could see how it could generate income in other ways. With Sherece’s stores I feel like I can help a lot, but don’t know all that I need to know. I for sure don’t feel I can give her the time and attention she needs or deserves.
With all this opportunity, in a way I feel stuck on two sides; which do I pick and how do I do it right? What I end up doing is just everything, which actually seems to help, but it is hard to think this is the optimal way of doing things.
I sent this to my Hektech email subscribers and thought it was appropriate to post here. Enjoy!
The title sounds a little worse than it truly is, but last night was hard. My wife, Sherece, was down, sick and in terrible pain but she fights on! I on the other hand, was struggling, not with sickness, but with the thoughts of what I really want to do. See for the last 5-6 weeks I have been meeting with a friend in Tulsa and we have both been stopping the rush of the day once a week for an hour or so to truly examine what we are doing day to day. For him, it has meant putting himself out there more to take larger risks in his businesses. For me, it has resulted in a lot of self-examination that seemed to lead to unclear paths until yesterday. However, once I had an “answer” the struggle began. I have always known at some point I wanted to write, be a blogger, or write a business book. I have hundreds of “blog” posts and other articles that I have started and I am willing to bet 50/50 ratio of finished to unfinished but compared to how much I write I only put a very small amount out into the world.
The biggest struggle of this is centered around money.
I have never seen a clear and “quick” path to making money writing things. I had always told myself that after one of my many business deals was successful then I would cash in and write about it or other things. I love researching, digging a little deeper and finding what is newer than the next guy. So it also came out that I had always seen myself as some sort of investigative blogger, and I love the idea of doing podcasts.
But I think these things have given me a great strength and a weakness at the same time. Often I am too far ahead of the curve for my own good, and I can not learn the tools fast enough to use them. One great example is the WordPress Rest-API, which means great things for any business using WordPress. However, unless you have a team of developers or are willing to pay for custom development then you will be waiting 2-5 years for community versions of things that will really be useful. I know I don’t have the budget for that.
Do it public and do it loud.
I think this is why I started doing the “Let’s Build a Business” series. Secret goals have always been a part of this, first I saw it as a way to get rid of forever the need [want] I have had to do it right and make it work the way it was originally intended, but more to the point I saw as a way to get vital business skills and knowledge I don’t have or shore up other issues I fail to recognize. Originally I saw this as a 1-year process that would just happen in my spare time, but now I see the only way to do it right is to just get it done! I have condensed the schedule for it down to about 1.5 months and I will try to shrink it much further.
Here is the crazy part of it all. Every time that I think about doing any of these things I’m stopping myself short and putting on the breaks. I know I won’t have any issues once I just start, but there is always that fear that sets in when something is new. And for me, the fear is always greater if perceive the possible change to be larger. I feel like these changes will be just that very large!
I have been thinking all weekend what to do, today. Today is hard.
Basically, I have too many things to do. I also know the importance of some over others but the clarity goes way down when you talk about what makes money today vs what makes it tomorrow. I think I have to evaluate things like this:
- What needs to get done?
- What is right for the enterprise?
Now those are taken directly from the book Effective Executive by Peter Drucker. There are other pertinent questions, but if you want to distil things down to a base and work from there these truly are the right questions.
Now I must set out to take care of these things the best I can!
Identify ten popular items that at least one person you know can’t stand.
- Beatles (Car & I’m sure the band too)
- Android Phone
- Mac Computers
- Windows Computers
- iTunes Radio
When someone criticizes a true success (Avatar, Star Wars, the iPhone, pizza) that doesn’t automatically mean the thing is bad. It means the person criticizing it is keeping score of something different, has a different worldview, wants different things!
The purpose of this exercise is to help you understand that even GREAT stuff isn’t universally liked. Create a list of popular things that some people don’t like to help you stop looking for universal approval and instead, realize that leadership is about being important to some people, not liked by all people.
They’re some missing components here. When I watching the video I was thinking about what an important message it is that failure happens. How vital it is to understand that what may appear as a failure to you can be a success to someone else.
Did you ever consider that?
Plenty of people try again and again, and sometimes they fail, but when they fail at the right things, I don’t see it as a failure. I’d rather fail at trying to get a charity off of the ground that is looking to help a group of people who need it. However, I’d rather not start a business that is looking to overcharge or overwork the same group by dismissing them as unsophisticated or unimportant. On that same note, if it was a business that provided a fair wage to those people or charged a fair price, you’ll find me again. For some that might seem obvious, but I know plenty that can not draw the distinction here. They pine for the doing something meaningful and demonize profits at all turns.
Let’s take a moment to look at the difference. Most of the things I have tried that have not worked out didn’t have a strong component of profit built-in or some alternate source of funding. Often, these failures boil down to a couple of different factors, a strong willingness to avoid the important questions or such a strong desire to not be an “evil” (read profitable) company. If you don’t make enough money to pay the bills, keep your employees happy and healthy, or whether a few storms. Then you do not make enough money.
I’ve gone a little far off of topic here and am almost out of time. What I want to get at here is that people who can take that experience and learn from it have turned a failure into an opportunity. Those that charge on and scream damn the lack of profit, work harder, work longer, the customer is always right. Have the wrong kind of failure for success and they will eventually pay the price.