It is well past time for me to do this but I am moving forward and will post episode 2 of Let’s Build a Business (LBaB). I’ll use this as a “laundry list” of the things I am working on and I will plow through just trying to get the basic site up to the point where a product can be purchased at: BetterPCHealth.com
Breakdown of Where We Are
So far I have a working WordPress install with most of the basic plugins and theme that I will be using.
Here is the list:
Plugins Better Notifications for WordPress Contact Form 7 EWWW Image Optimizer Google Analytics by MonsterInsights Jetpack by WordPress.com Landing Pages Postman SMTP SendPress Newsletters WooCommerce WooCommerce CRM WooCommerce PayPal Pro WP Super Cache Yoast SEO
Avada via Child Theme
Other SSL is set up External SEO and analytics are setup such as google analytics, bing webmaster tools, and more. I have also setup a Facebook app for analytics purposes when I run Facebook ads. And last I have set up automated sharing of posts, products, and new pages etc.
I maybe forgetting something.
What to do First
When you setup WordPress you need to spend the next few hours setting all the options and choosing how your site will display and look. Mostly these options are easy and most people even skip them. However, if you setup these options and make the right choices your site will work well and …. well be awesome. You can literally build an entire business on your WordPress site. So I have spent the last few hours since the last section of this article doing just that.
Regular site settings, SEO settings, Theme Settings, email settings, Shopping cart settings, and so on. I will make a video that covers this in-depth and eventually link that to this post.
The key takeaway here:
Open every single dialogue and check to see if something looks important or wrong.
The way I put it here makes it sounds easy and for the most part it is. However, it is easily intimidating and does take a long time even when you know what you are looking to get done.
Next on the List: Pages
Now I used demo content so these steps would be different for building a site from nothing. It is important to point out here I will be changing the site and testing it until it “works”. That is going to take several episodes.
And Now for: Products
The BIG goal here is to find products that people will purchase online. This means testing and focusing on the minimal number to get results. For our purposes we will have the PC Cleanup, and Yearly PC Service. Any other billing will be done via line-item but I will show all that in the next episode. You will be able to see the completed products in this episode (#2) and I will explain how plan on testing different version of the copy and trying to increase conversions.
That is all for this Episode
I will post it as soon as I am done editing but for now you can check out Better PC Health to see the current changes.
Do you have issues with this? It’s crazy to think that I am talking about a situation where too much opportunity is causing stagnation…
Opportunity is Everywhere
I’m not bragging when I say this, but opportunity is everywhere. I think most people become immune to seeing it around them. Then there is another group completely that has the issue I have, I’m good at seeing the opportunity but not so good at picking which one to go with.
Every Opportunity Seems Damned Promising
Currently, everything I’m looking at seems awesome. Now I must admit from the time I started this post till now some of these opportunities feel more right than others, but the same problem persists because the ones that “feel right” are the hardest long shots of all of them.
Could I be too optimistic? I mean I certainly think it’s possible.
Breakdown of Current Opportunities
Hektech and Better PC Health – these seem somewhat obvious, but I have made some key changes in the last month to Hektech, and I have planned for months to do the Let’s Build a Business for Better PC Health. Growth is slow and in the future sometime I will explain some major problems I have. If you don’t know what Hektech and Better PC Health click the links of each to find out more
YouTube – This is really a small part of a bigger whole at this point, however, it could be a great opportunity. Right now I have my personal channel, Hektech, and BPCH along with another random channel that I have not done anything with but have plans to make some fun top 10 type videos on. YouTube does allow for people to make better than an average living but most of the people who are doing this have been on there for years and make high-quality videos.
Blogging – I have met a few people in the recent months that make more than you or I could possibly imagine from blogging… We are talking about over $100k monthly. I don’t think I write anything that could make that kind of money, but I could see myself doing that for sure.
Sherece’s Stores – Last on this list is Sherece’s stuff, Sherece.com and Baking Is My Yoga (Facebook and Website). We are looking at doing a Kickstarter for the latter and we already have Sherece.com running. I want to give her enough attention so that she can be successful as possible.
This leaves out the other people I am working with… It leaves out CL Harmon and The Mannford Reporter, it leaves out NJ and our planned PTA site, and at least 3 more people I can think of without trying!!!
How I Look at Each Opportunity
Well without trying to sound like some kind of nut (I likely do) I look at them damned optimistically. Hektech or Better PC Health could be extremely successful beyond the limits of “owning a freelance job”… wildly I am telling you. They are both businesses that have completely automatable systems. They could be staffed by people with minimal skill and they both would provide huge value for their customers.
YouTube, if you didn’t know it, creates millionaires. No Joke. Finding whatever it takes to make some videos that get to 1 million views monthly. I think I would only need 1 or 2 videos to do that monthly to live very well… I have heard many people get side gigs and other work from their YouTube videos, I do hope for that.
Blogging is one of those things I have always said I wanted to do, but just never really did the “right” way. People want to see consistent material of a certain quality.
Last on this list is my lovely wife’s stuff. She really has some stuff that looks like it has huge potential.
But I still Feel Stuck…
When it comes to BPCH and Hektech; I just can’t seem to figure out how to get it rolling like it should. I think that is the main reason I am doing the Let’s Build a Business on YouTube. Which brings me to my next point YouTube I see as a very long shot and not something I am banking on at all. It is kind of like blogging, however, maybe I can get it right this time around. I don’t expect to make any direct money from this. Much like YouTube, I could see how it could generate income in other ways. With Sherece’s stores I feel like I can help a lot, but don’t know all that I need to know. I for sure don’t feel I can give her the time and attention she needs or deserves.
With all this opportunity, in a way I feel stuck on two sides; which do I pick and how do I do it right? What I end up doing is just everything, which actually seems to help, but it is hard to think this is the optimal way of doing things.
Better PC Health or BPCH is a remote Administration service company for computer systems.
I want everyone to know that Better PC Health will be the subject of my new video series Let’s Build a Business! This will be streamed at times and will be posted to YouTube. This series will follow the building of BPCH from concept to design, strategy, and all the way to getting customers.
If you go to the website at the time of writing there is nothing there because of the Let’s Build a Business series. The YouTube channel for BPCH will be all about computer tips, help, and related.
This is a quick post just sharing a video I caught recently while driving to an IT job. This is the RAW footage, I will make some edits and post another shorter video later. If you use this video I just ask that you link back to my page and give me credit.
I sent this to my Hektech email subscribers and thought it was appropriate to post here. Enjoy!
The title sounds a little worse than it truly is, but last night was hard. My wife, Sherece, was down, sick and in terrible pain but she fights on! I on the other hand, was struggling, not with sickness, but with the thoughts of what I really want to do. See for the last 5-6 weeks I have been meeting with a friend in Tulsa and we have both been stopping the rush of the day once a week for an hour or so to truly examine what we are doing day to day. For him, it has meant putting himself out there more to take larger risks in his businesses. For me, it has resulted in a lot of self-examination that seemed to lead to unclear paths until yesterday. However, once I had an “answer” the struggle began. I have always known at some point I wanted to write, be a blogger, or write a business book. I have hundreds of “blog” posts and other articles that I have started and I am willing to bet 50/50 ratio of finished to unfinished but compared to how much I write I only put a very small amount out into the world.
The biggest struggle of this is centered around money.
I have never seen a clear and “quick” path to making money writing things. I had always told myself that after one of my many business deals was successful then I would cash in and write about it or other things. I love researching, digging a little deeper and finding what is newer than the next guy. So it also came out that I had always seen myself as some sort of investigative blogger, and I love the idea of doing podcasts.
But I think these things have given me a great strength and a weakness at the same time. Often I am too far ahead of the curve for my own good, and I can not learn the tools fast enough to use them. One great example is the WordPress Rest-API, which means great things for any business using WordPress. However, unless you have a team of developers or are willing to pay for custom development then you will be waiting 2-5 years for community versions of things that will really be useful. I know I don’t have the budget for that.
Do it public and do it loud.
I think this is why I started doing the “Let’s Build a Business” series. Secret goals have always been a part of this, first I saw it as a way to get rid of forever the need [want] I have had to do it right and make it work the way it was originally intended, but more to the point I saw as a way to get vital business skills and knowledge I don’t have or shore up other issues I fail to recognize. Originally I saw this as a 1-year process that would just happen in my spare time, but now I see the only way to do it right is to just get it done! I have condensed the schedule for it down to about 1.5 months and I will try to shrink it much further.
Here is the crazy part of it all. Every time that I think about doing any of these things I’m stopping myself short and putting on the breaks. I know I won’t have any issues once I just start, but there is always that fear that sets in when something is new. And for me, the fear is always greater if perceive the possible change to be larger. I feel like these changes will be just that very large!